Marty Cagan

Founder, Silicon Valley Product Group (SVPG)

Ordinary People, Extraordinary Results

This talk will discuss the critical traits and behaviors of many of our industry's best product teams. I’ve had the extremely good fortune to be able to work with many of the very best technology product teams in the world. People creating the products you use and love every day. Teams that are literally changing the world. What I’ve learned is that there is a profound difference between how the very best product companies create technology products, and the rest. And I don’t mean minor differences. Everything from how the leaders behave, to the level of empowerment of teams, to how the organization thinks about funding, staffing and producing products, down to how product, design and engineering collaborate to discover effective solutions for their customers.

For those that have not yet had the opportunity to participate in, or observe a strong product team up close, in this talk I wanted to try to give you a glimpse into some of the important differences that distinguish the best product teams from the rest.

About Marty

Marty Cagan is the founder of the Silicon Valley Product Group (SVPG). Before founding SVPG to pursue his interests in helping others create successful products through his writing, speaking, coaching and advising, Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Marty is a guest speaker at conferences and major tech companies around the globe, and is the author of the book INSPIRED: How To Create Tech Products Customers Love.

Certification Coaches

Peter Green

Agile Coach and Trainer, Agile For All

Certified Agile Leadership® (CAL)

2-Day Certification Course

Taking this class will increase your leadership effectiveness and help you become a better leader, no matter what your role. CAL is a great choice for executives, managers as well as for coaches & consultants. The common thread among CAL students is the desire to enhance their workplace (and/or clients’ workplace) with Agile values, practices, and metrics. Participants in CAL will receive their Certified Agile Leadership® (CAL) credentials. The CAL program is a practice-based program that develops Agile leadership competency and maturity.

Course Topics & Learning Objectives:

Merge Agile approaches into your leadership style. Whether your organization applies Agile at the team level or you’re just getting your feet wet with an Agile framework, this Certified Agile Leadership® course will help you improve your ability to:

  • Describe the origins of Agile and how it helps organizations thrive in the midst of complexity
  • Apply an Agile approach to change
  • Secure your competitive advantage in a continually evolving national and global marketplace
  • Structure your organization according to principles of organizational agility, instead of silos, to better align efforts

For more information on this CAL course taught by the Agile Arizona training partner Agile for All, click here.
For the CAL certification information provided by the Scrum Alliance, click here.

Note: pre-work is required for this course.
Note: Project Management Professionals can receive 18 PDUs for this CAL course.

About Peter

Peter Green is an Executive Agile Leadership Coach, Trainer, and Speaker. He helps leaders take full advantage of their gifts to thrive in complex times. Peter combines individual leadership development with his research in next generation organizational models to help executives lead engaged, high performing Agile organizations. As the Agile Transformation Leader at Adobe Systems, he helped the company make the critical business transition from perpetual desktop products to the subscription-based Creative Cloud. Now the Principle Leadership Coach for Agile For All, Peter is a CST and co-creator of the Scrum Alliance Certified Agile Leadership program.

Richard Lawrence

Co-owner, Agile Trainer and Coach, Agile For All

Certified Scrum Product Owner® (CSPO)

2-Day Certification Course

Taking this class will provide you with the Certified Scrum Product Owner® (CSPO) credentials. People who are comfortable with the “business side” of projects, are often the right person for the Certified Scrum Product Owner® (CSPO) certification. While the Certified ScrumMaster® (CSM) helps the Scrum Team work together to learn and implement Scrum, the CSPO creates product vision, orders the product backlog, and makes sure the best possible work is delivered to delight the customer.

Course Topics & Learning Objectives:

Immerse yourself in the major skill-sets and practices you need to succeed as a Scrum Product Owner. Throughout this CSPO course, you will learn:

  • Scrum history, theory, principles and values
  • Scrum framework basics and practices
  • Planning for sprints, releases, and portfolios
  • The role of the Product Owner in the Scrum Framework
  • Advanced techniques such as:
    • Working effectively with stakeholders
    • The mindset of an effective Product Owner, especially how to think about complexity and change and the impact on projects, products, and planning
    • Key practices and tools for Product Owners not covered in Scrum, including what’s required to build and maintain a good product backlog

For more information on this CSPO course taught by the Agile Arizona training partner Agile for All, click here.
For the CSPO certification information provided by the Scrum Alliance, click here.

Note: Project management professionals can receive 14 PDUs for this CSPO course.

About Richard

Co-owner of Agile For All, Richard Lawrence trains and coaches teams and organizations to become happier and more productive. From his diverse background in software development, engineering, anthropology, and political science, he helps people think more deeply about humanizing workplaces and collaborating effectively with each other on complex work.

Richard is a Scrum Alliance Certified Enterprise Coach and a Certified Scrum Trainer, as well as a certified trainer of the Training from the Back of the Room accelerated learning method. His book Behavior-Driven Development with Cucumber will be published later this year by Addison-Wesley.

Steve Spearman

Trainer and Agile Coach, Agile For All

Certified ScrumMaster® (CSM)

2-Day Certification Course

Taking this class (and passing the test) will provide you with the Certified ScrumMaster® (CSM) credentials. As a CSM, you’ll be prepared to help Scrum Teams perform at their highest level. CSMs also protect the team from both internal and external distractions. Through the certification process, you will learn the Scrum framework and gain an understanding of team roles, events, artifacts and rules.

Course Learning Objectives:

By the end of the training, you will be able to:

  • Describe the Scrum framework to others
  • Explain the difference between the Scrum framework and other processes and systems
  • Be a successful Scrum Master for a Scrum team
  • Help a Scrum team plan successfully
  • Create a personal plan for the future

For more information on this CSM course as taught by the Agile Arizona training partner Agile for All, click here.
For the CSM certification information provided by the Scrum Alliance, click here.

Note: Project Management Professionals can get 14 PDUs for this CSM course.

About Steve

Steve Spearman is a Trainer and Agile coach with over 30 years of experience in corporate software development settings. In his last corporate role, he was the sponsor for his business unit’s transition to Scrum. Steve is a Certified Scrum Trainer® (CST) with great passion for Scrum but who is pragmatic enough to engage with you at different levels of transformational maturity. Steve’s varied experience as an engineer, architect, project manager and leader at Bell Labs, Lucent, Avaya and Cisco systems helps him relate to your real world transformational challenges. Steve’s other certifications include:

  • Certified SAFe Program Consultant® (CSP)
  • Certified LeSS Practitioner
  • Certified Project Management Professional® (PMP)
  • Certified Agile Project Management® (ACP)

Workshop Speakers

Adam Weisbart

Agile Coach & Certified Scrum Trainer, Weisbart Consulting

Build Your Own Scrum, Train the Trainer Workshop

Build Your Own Scrum (BYOS) is a method to kickoff a new scrum team, which has helped tens of thousands of people around the world learn scrum without the boring lecture.

Since 2011, I've personally taught thousands of people scrum using the BYOS method. I've used it to interview candidate scrum masters for clients and to help teams surface areas that need help during my coaching work. It's an insanely powerful tool that I've learned so much about over the last 5 years of constant use.

Do you want to save 5 years of trial and error? If so I'll be running a workshop to help you master the BYOS method.

During this workshop you'll learn:

  • How my current use of BYOS deviates from the facilitation guide and why
  • Things not covered in the guide, like how to use BYOS in a coaching context to empower teams
  • How BYOS can form the main structure of your scrum workshop
  • My hard won tips and tricks for facilitating BYOS
  • My super secret ninja moves for escaping BYOS workshop pitfalls

This workshop isn't a bunch of lecture with no action! Nope. That'd be silly. It's hands on. You'll get to practice the skills you're learning right there with me. Practice your facilitation of BYOS for teaching scrum and get instant feedback from me and the other participants. You'll even get to practice using BYOS for things not covered in the facilitation guide, including using it as an interview/evaluation activity, and most importantly, a coaching tool to make your teams better.

About Adam

With more than 19 years of experience in the California tech trenches, Adam has written code as an individual contributor, run teams as a manager, and managed companies as an entrepreneur. His clients have included Oracle, Symantec, Hewlett Packard, and Pfizer. Since discovering Scrum he has focused on helping teams transition from traditional project management to Scrum which promotes transparency, innovation, predictability, and happiness. 

Adam is passionate about teaching and has created several innovative modules on Scrum that have been used by Certified Scrum Trainers around the world for companies including Intel and Expedia. His training approach is interactive and immersive. He teaches a number of both private and public Scrum courses across the country, and coaches teams that are looking to improve.

He is a Scrum Alliance Certified Scrum Trainer, holds a number of patents from his days as a developer, and enjoys writing about himself in the 3rd person.

Cat Swetel

Agile & Lean Consultant

Intro to Agile Workshop

What is Agile and why does it continue to be so popular? This workshop is an introduction to Agile, rather than a specific Agile methodology (like Scrum or Kanban). Through an interactive simulation (aka game), attendees will learn how the principles of the Agile Manifesto can be applied at the team and program levels.

During the workshop, participants will learn the power of visualizing knowledge work by creating an Agile task board. Participants will also have the opportunity to use multiple common visualizations (time in process scatter plot and distribution) for delivery date predictions. Additionally, by understanding Little's Law and net flow, participants will learn to describe their confidence in those historical-data-based predictions.

Workshop Outline:

  • Intro to Agile (history and Manifesto)
  • Intro to common Agile methods and movements (eg Scrum, Kanban, DevOps)
  • Featureban simulation/game
  • Debrief, retrospective, and action items

After experiencing the Featureban simulation, attendees can recreate and modify the game for their specific use (Featureban is Creative Commons licensed).

At the conclusion of this workshop, attendees will be ready to evaluate different Agile methods for best fit and begin experimenting with the practical application of Agile principles.

About Cat

Cat has experience applying Agile and lean principles in a variety of settings: from startups to large enterprises, warehouses to web, etc. She is passionate about increasing diversity in tech. In her leisure time, Cat enjoys making jokes about Bitcoin, hiking, and reading feminist literature.

David Hammerslag, PhD

Sr. Lean/Agile Coach, SolutionsIQ

Nicole Bucher

Agile Coach and Certified SAFe® 4 Program Consultant

Lessons from the Dojo: Level-setting a Team Without Boring Them to Tears

In the Agile Dojo, with new teams coming in every eight weeks, we had to learn how to quickly and effectively level-set a team with Agile/Scrum/Kanban basics without tears of boredom and avoiding death by PowerPoint. We have discovered and honed play and experiential-based learning techniques that we have used dozens of times to help teams all get "on the same page" with regards to what it means to Agile. These techniques provide the fundamentals of Scrum and Kanban frameworks, story mapping, INVEST, estimation, working agreements, and so on, all in a few hours. We call this Dojo Sprint Zero. Join us in this workshop and experience a little bit of Dojo Sprint Zero for yourself! We will lead participants through the core of the games and exercises we use, much as we would for a team coming into the Agile Dojo.

At the end of this workshop you will have had a taste of the Agile Dojo, experiencing fun and exciting ways to engage a team in Agile fundamentals in a short period of time. You will gain a solid understanding of Scrum/Agile basics (if you don't already have that!) and will have a solid beginning for building your own "tool box" of training games and activities.

Among the activities on the Menu (participants will help select which activities we run):

  • Scrum in 10 minutes
  • Pocket Principles
  • Story Mapping
  • Agile Manifesto interactive quiz
  • Build your own scrum
  • The Role Donut
  • Name Game

About David

David is a senior Lean/Agile coach with SolutionsIQ, an Accenture company. His passion is helping teams and individuals be the best possible versions of themselves. He has over ten years’ experience coaching Agile teams and organizations and over thirty years software experience as developer, manager, project manager, process architect and Lean/Agile coach. David has spent the last two years helping to establish dojos in various locations, coaching teams, and developing other coaches for his client.

About Nicole

Nicole is an Agile Coach who provides guidance, support and coaching to teams, individuals and leaders in all agile roles to reach their highest potential. 15 years of Nicole's work experiences have been in Financial and Educational industries where she specialized in large ERP implementations and integrations. She has experiences with leading waterfall to agile transformations and has deep knowledge of agile principles and frameworks such as Scrum, Kanban and SAFe.

Jennifer Bonine

VP, Global Delivery and Solutions,
tap|QA, Inc.

Visualizing project health through dashboards – making data driven decisions

How do you measure your teams effectiveness? With all the choices available, it can be overwhelming as to which measures and tools might meet your needs and which ones will work best in your environment. As a technology owner, this session will give you suggestions on how to gauge the health of your product and project teams. As a product owner, you will gain ideas on determining appropriate velocity and quality measurements to balance with your delivery needs. Join Jennifer as she explains the relationship of the DevOps cycle, your environment, and how a hub and spoke model can link all your different data sets and tools together. She identifies opportunities for applying test data analytics across the engineering and test landscape, ranging from high-value test cases to dynamically generated regression test suites.

Learning Objectives:

  • Understand tool optimization using open source options
  • Learn how to evaluate tools for your environment
  • Explore dashboard samples to integrate data sources

Workshop Outline:

  • Data
    • History of data
    • Using "Big Data" in decisions
    • Exploring data activity
  • Tool Optimization
    • Open source options
    • Tools evaluation
  • Dashboards
    • Hub and spoke model
    • Data sources integration
    • Data analytics

Jennifer will review ways to collaborate and show results in a way that clearly shows progress and how to present a visual dashboard to your leadership and stakeholders in the organization. Most importantly, Jennifer provides tips to improve your skillset — and your mindset - so you will eagerly embrace the application of test data analytics in your test engineering practices for your organizations.

About Jennifer

Jennifer Bonine is a VP of global delivery and solutions for tap|QA, Inc., a global company that specializes in strategic solutions for businesses. Jennifer began her career in consulting, implementing large ERP solutions. She has held executive level positions leading development, quality assurance and testing, organizational development, and process improvement teams for Fortune 500 companies in several domains. In a recent engagement for one of the world's largest technology companies, Jennifer served as a strategy executive and in corporate marketing for the C-Suite. In her career, she has had several opportunities to build global teams from the ground up and has been fortunate to see how many of the world's top companies operate from the C-Suite viewpoint. She recently has been helps companies larger and small adapt to the age of IoT and connected system of systems engaging in next generation solutions and helping companies adapt to the ever changing business landscape.

Kalpesh Shah

Director of Agile Transformation, IntraEdge

Sean McKeever

Vice President of Product Management, Integrate

Mastering Product Management: Great Discovery with Rapid Prototyping and User Interviews

Quite often product teams go straight from an idea to delivery without spending the time needed to discover the problems they need to solve for their business and their customers.

Planned and methodical product discovery is critical to evolve your products, but actually executing on this promise is often difficult to implement. To be effective, it takes not only an understanding of prototyping, but also well-developed customer discovery skills to gather the insights needed to move forward in the best way possible.

In this workshop you will learn to:

  1. Discuss learning needed to execute on one feature in a story map
  2. Build a rapid prototype with these learnings in mind
  3. Formulate concrete questions you have regarding your prototype
  4. Run user interviews to get quick feedback on your prototype
  5. Refine your prototype based your learning from the interviews
  6. Write a dress rehearsal script, including your new hypotheses
  7. Facilitate a dress rehearsal to learn about your hypotheses

Upon completion of this hands-on workshop you will leave with practical skills and critical product discovery techniques that will help you master the art of product management!

About Kalpesh

Kalpesh is a Culture Hacker, Speaker & Enterprise Agile Coach with IntraEdge Agile Solutions with experience in creating and working with different shapes and sizes of Agile teams. He has worked with organizations ranging from Fortune 50 companies to startups, helping them make the transition to Agile way of working, implementing Agile at Scale, employ Lean Product Development approaches and instill Lean Startup mindset. As a monk on a spiritual journey, he is also on a journey of discovering, learning and implementing different agile techniques to create happier teams which in turn create better products, his version of enlightenment! His latest passion is Culture Hacking through continuous experimentation which will promote innovative thinking, extend openness, embody rationality, and bring design thinking into teams.

About Sean

Sean has worked in product management for 19 years with a variety of technology companies, primarily in the K-16 education market. He also spent two years on mobile app and mobile platform product management at Workiva, which is where he first started using dual-track agile methods. His work there involved frequent interactions with prolific Product Management consultants, Marty Cagan and Jeff Patton, which accelerated his understanding and implementation of great discovery and delivery methodologies. At his current company, Integrate, Sean is leading both the product management and software design teams. His focus is building great product teams to deliver great products resulting in a rapidly growing marketing technology company.

Llewellyn Falco

Founder & Consultant, Spun Laboratories Inc.

Coding Challenges Workshop - In the end, it's all about working software

Let's get into the code in this workshop. What are your biggest challenges in your dev team? Legacy code that needs refactoring? Duplicate/dead code? Poor quality code making it into production?

In this workshop you will be able to get your hands on the keyboard, we will work as a mob (group) on some code (old and/or new) and apply the agile practices of small iterative cycles. We will address common coding challenges with: TDD, Refactoring, Clean Code, Design patterns and provable refactorings to hone and sharpen our technical skills.

Detecting and removing duplication effectively is the cornerstone of emergent design and refactoring. Yet we are *never* taught or trained on how to do this. In this lab, we will use a combination of teaching techniques to learn to recognize coding problems and resolve them. All hands on exercises will be available in in these languages: java, javascript, c#, c++ or python.

About Llewellyn

Llewellyn Falco is an independent agile coach. He discovered strong-style pair programming. He is creator of the open source testing tool ApprovalTests ( He spends most of his time programming in Java and C# specializing in improving legacy code.He is the co-founder of & co-author of Mob Programming Guidebook

Llewellyn can calculate the cube root of any perfect cube under 1,000,000 in his head, as well as pick a standard lock. He can rollerblade down a flight of stairs, backwards. While studying drafting in high school, he started fire eating, sleight of hand magic, and once rode a unicycle 6 miles. He has taught swing dancing, and loves to salsa. He is also an accomplished speed chess player. He has been scuba diving over 20 times, become a guitar hero, and broke his personal record of paddle balling over 200 times. Llewellyn attributes his success to the large amount of caffeine he has consumed, and enjoys computer programming in his spare time. He is proficient in many programming languages including: java, javascript, c#, c++ or python.

Richard Kasperowski

High-Performance Teams

Building Great Teams: Culture and Core Protocols

Your team can be ten times better. The Core Protocols are one way to make your team great.

Your team can be ten times better.

What does that mean? That means your professional team can accomplish 10x more work, do it with 10x more quality, 10x faster, or with 10x less resources. Your family can be 10x happier. Your school can be 10x more effective at helping people learn. Your community group can be 10x better at making life better for the people it serves. Even you yourself can be 10x more effective at getting what you want.

In other words, you can be great. Your team can be great.


Can you say these things about your teams?:

  • My projects are completed effortlessly on schedule and in budget every time.
  • Every team I've ever been on has shared a vision.
  • In meetings, we only ever do what will get results.
  • No one blames "management" or anyone else, if they don't get what they want.
  • Everybody shares their best ideas right away.
  • Ideas are immediately unanimously approved, improved, or rejected by the team.
  • Action on approved ideas begins immediately.
  • Conflict is always resolved swiftly and productively.
The Core Protocols are one way to make teams that have these characteristics.

Some of the things you'll learn:

  • Results-oriented behaviors
  • How to enter a state of shared vision with a team and stay there
  • How to create trust on a team
  • How to stay rational and healthy
  • How to make team decisions effectively
  • How to move quickly and with high quality towards the team's goals

About Richard

Richard Kasperowski is an author, speaker, teacher, and coach focused on high-performance teams. Richard is the author of the new book, High-Performance Teams: The Foundations, as well as The Core Protocols: A Guide to Greatness. He leads clients in building great teams that get great results using the Core Protocols, Agile, and Open Space Technology. Richard created and teaches the course Agile Software Development at Harvard University. Learn more and subscribe to Richard's newsletter at

Ron Quartel

Consultant, Slalom

Paige Watson

Lead Crafter, 8th Light

FAST Agile: Tools for Teams with a Dynamic Work Backlog

FAST Agile is an ongoing experiment that combines: Team Self-selection, Dynamic Reteaming, Open Allocation, Agile and Open Space.

You will hear stories from an ongoing experiment using Open Space Technology as a way to dynamically form teams around work and auto scale a tribe. Our tribe meets every two days and holds a marketplace to decide what to work on next. We let natural leadership and self-organization determine team makeup to execute on a two-day iteration.

The FAST Agile methodology has been compared to a continuous hackathon. Not only is it working, but people also love it! We have heard things like "this is the only way I ever want to work from now on."

In this hands on workshop you will learn how we create and track requirements in FAST. It involves story mapping and a refinement that we discovered called Feature Mapping or feature trees. This technology is fun to learn and is standalone even if you never did anything else with FAST.

Using Open Space as a mechanism for agile at scale raises many questions that we had to work through. We made great strides and great discoveries. Even if you don't go and implement this way of working, you'll come away with A-HAs and some exciting new tools.

About Ron

Ron will tell you his life purpose is to "unleash the human spirit in the workplace." He loves all things software and nurturing business/development harmony in particular.

His agile and Extreme Programming journey started in 2002, and over the years he has built strong technical skills and a deep understanding of agile methods. He has put this to use in several roles during his career: developer, development manager, and agile coach.

In 2014 Ron had an epiphany of a new way of working. A way that makes self-organization inescapable rather than just paying lip service to the concept. This method aligned with his vision and has been his passion ever since.

About Paige

Paige Watson is a Lead Crafter at 8th Light. As an evangelist of XP and Agile work processes, he is ever striving to find better ways to write quality software, in ways that are empowering to developers and companies alike.

Session Speakers